Get Your Coffee Without Waiting in Line
Friday, August 26th, 2011Cupstart, a platform used by many coffee lovers to order their favourite brew and pay for it online, was started by Mike Boyd. The entrepreneur believed that this business will succeed—thanks to customers not wanting to wait in line to have their daily caffeine fix. What Boyd didn’t realise was that it’s not the queue that customers hated. It was the fact that they had to carry cash to buy coffee.
Cupstart, like other online businesses, requires users to make an account and purchase prepaid credits. From there, registered users can browse the menu and select the nearest partner cafes where they can pick up their order. Once a selection has been made, users can give their orders directly to the barista without waiting in line before their orders can be taken. This scenario is perfect when you’re running late for work; You can just go online using your laptops, computers, iPads, and mobile phones to order your favourite cup of coffee.
Incidentally, Vella Nero Coffee store owners and sisters (Gina, Vicky, and Aileen Young) are not surprised by the success of the online coffee business. Vella Nero, which happens to be the winner of Champion Espresso award and is considered as Sydney’s Best Coffee in 2008, has been growing through the years. The Vella Nero cafe is located at 259 Clarence Street, Sydney CBD and also offers their products online.
Aileen said ” The coffee industry is rapidly growing and with new developments in technology it’s fun time for all coffee lovers.
Visit Vella Nero at www.vellanero.com.au and Cupstart at www.cupstart.com



